Skip to content

Home
What We Do
- Overview
- START HERE
- THE BUILD
- EMBEDDED
  - Fractional Revenue Leader
  - Strategic Advisory
How I Work
Insights
About

Home
What We Do
- Overview
- START HERE
- THE BUILD
- EMBEDDED
  - Fractional Revenue Leader
  - Strategic Advisory
How I Work
Insights
About

ItsJustRevenue.com Insights

Practical sales plays for revenue teams. No fluff, no theory — just frameworks, talk tracks, and AI-powered execution you can use today.

Persona expansion sales play — turning single-threaded deals into multi-stakeholder engagement campaigns across the buying committee | It's Just Revenue

Lead to OpportunityMotion PlayMediumOutbound & Prospecting

Persona Expansion: One Name on That Deal Isn't a Relationship — It's a Liability You're Choosing to Ignore

Give-get negotiation strategy sales play — structured concession trading framework | It's Just Revenue

AI-PoweredNegotiationMid-MarketSales Qualification FrameworksFramework Play

Give-Get Negotiation Strategy: Turn Every Concession Into a Strategic Trade | It's Just Revenue

Expansion signal targeting sales play — converting company growth announcements into pipeline | It's Just Revenue

AI-PoweredTop of FunnelMid-MarketPost-Sale & Expansion

Expansion Signal Targeting: Turn Company Growth Into Your Fastest Pipeline | It's Just Revenue

Targeting customers of competition sales play — systematic competitive pipeline generation framework | It's Just Revenue

Competitive SellingMotion PlayAI-PoweredTop of FunnelMid-Market

Targeting Customers of Competition: Turn Every Win Into Competitor Pipeline | It's Just Revenue

Customer Health Score sales play — using predictive health scoring signals to detect churn risk and drive proactive retention interventions | It's Just Revenue

ExpertPost-Sale & Expansion

Customer Health Score: That Dashboard Isn't Telling You the Truth — It's Telling You What You Want to Hear

Competitor Blindside Response sales play — recovering deals when an unexpected competitor enters the evaluation through strategic repositioning and value reinforcement | It's Just Revenue

Competitive SellingOpportunityMediumFramework Play

Competitor Blindside Response: They Didn't Blindside You — You Stopped Paying Attention

Trial Conversion Play sales motion — converting free trial signups into paying customers through activation signals and product-led value delivery | It's Just Revenue

Motion PlayMediumSales Qualification Frameworks

Trial Conversion Play: That Signup Form Isn't a Buying Signal — It's a Curiosity Click

SPIN Selling Discovery Framework sales play — diagnostic question architecture for consultative B2B discovery | It's Just Revenue

Discovery & DiagnosisMediumAI-PoweredDiscoveryFramework Play

SPIN Selling Discovery Framework: Stop Running the Checklist | It's Just Revenue

Opportunity News Signal sales play — reading aggregate news signals to identify real buying intent instead of chasing individual headlines | It's Just Revenue

Lead to OpportunityMediumMid-MarketPipeline Management

Opportunity News Signals: Stop Chasing Headlines and Start Reading the Story Your Data Is Telling

GPCTBA/C&I Framework sales play — buyer-centric sales qualification that replaces BANT's checkbox mentality with conversations that actually qualify deals | It's Just Revenue

MediumDiscoveryMid-MarketSales Qualification FrameworksFramework Play

GPCTBA/C&I Framework: Stop Filling In Fields and Start Having Conversations That Qualify

Previous page 1 ...5 6 7 8 Next page

Home
What We Do
How I Work
Insights
About

Privacy Policy · Legal · © 2026 Briggs Ventures, LLC. All rights reserved.