Half Day
3-4 hours. Focused on the two or three biggest assumptions in your GTM. Best when you have a specific concern — pricing, ICP, channel mix — and want it pressure-tested fast.
Starting at $3,500
You have a go-to-market strategy. Has anyone actually stress-tested it?
Every company has a GTM plan. Most have never pressure-tested it against someone who's seen what actually works — and what just looks good on a slide.
The GTM Pressure Test is a half-day or full-day working session with your leadership team. We tear apart your assumptions — ICP, positioning, pricing, channel strategy, sales motion, competitive differentiation — and find out what holds up under scrutiny.
You don't get a grade. You get clarity on where your strategy is solid and where it's built on hope. Plus a concrete action plan for the gaps.
Two Formats
Full Day
Full working day. Comprehensive tear-down of your entire go-to-market. ICP, positioning, pricing, sales motion, channel strategy, competitive differentiation. Nothing is off limits.
Starting at $7,500
What You Leave With
Gap Analysis
Where your GTM holds up and where it doesn't. Named clearly, no sugarcoating.
Prioritized Action Items
What to fix first, what can wait, and what's actually fine. Sequenced so you're not trying to change everything at once.
Board-Ready Document
A clean summary you can take to your board, investors, or leadership team. Not my deck — your strategy, pressure-tested.
When Companies Book This
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Pre-funding: You're about to pitch investors and want your GTM story bulletproof before it gets picked apart in a board room.
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Pre-hire: You're about to hire a VP of Sales or CRO and want to make sure the strategy is right before you hand it to someone new.
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Quarterly reset: Something shifted — market, competition, product — and you want to recalibrate the GTM before the next quarter starts.
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Post-miss: You missed the number and the team is pointing fingers. Before you change people, pressure-test the plan.
Book the Workshop
Half-day starting at $3,500. Full-day starting at $7,500. Both include the gap analysis document and prioritized action plan. Pricing scales based on company complexity and prep work required.
FAQ
Who should be in the room?
The people who own the GTM decisions. Usually that's CEO/founder, head of sales, head of marketing, and head of product. Keep it under 6-8 people — too many voices and it becomes a meeting instead of a working session.
How much prep is involved?
I'll send a short intake questionnaire about your current GTM — ICP, pricing, competitive landscape, sales motion. Takes about 30 minutes to fill out. I do my own research before we meet so we don't waste the session on context-setting.
Is this virtual or in-person?
Either works. Virtual is the default and works well. In-person is available depending on location and can be more effective for full-day sessions where whiteboarding matters.
What if we realize we need more than a workshop?
That happens. The Pressure Test often reveals that a Revenue Engine Build or Fractional engagement is the right next step. You'll know by the end of the session, and there's zero pressure to continue.