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Home
What We Do
- Overview
- START HERE
- THE BUILD
- EMBEDDED
  - Fractional Revenue Leader
  - Strategic Advisory
How I Work
Insights
About

ItsJustRevenue.com Insights

Practical sales plays for revenue teams. No fluff, no theory — just frameworks, talk tracks, and AI-powered execution you can use today.

General News Signal sales play — company event triggers for differentiated outreach | It's Just Revenue

MediumPipeline ManagementEarly Stage

General News Signal: How to Turn Company Events Into Pipeline Without Sounding Like Everyone Else

Hiring Surge Detector sales play — showing the difference between hiring growth and hiring recovery | It's Just Revenue

Discovery & DiagnosisMediumTop of Funnel

The Hiring Surge Detector: Why Job Growth Isn't Always What It Seems

User Expansion sales play — turning unused seats into revenue through value and product flexibility | It's Just Revenue

Motion PlayMediumPost-Sale & Expansion

User Expansion: The Motion Play That Turns Unused Seats Into Revenue

Competitive Win-Loss Analysis Program sales play — diagram showing layers of bias in win-loss data collection | It's Just Revenue

Competitive SellingOpportunityExpertFramework Play

Competitive Win-Loss Analysis Program

Content Engagement Follow-Up sales play — intent signal outreach framework | It's Just Revenue

MediumTop of FunnelMid-MarketPipeline Management

The Content Engagement Follow-Up: Why the Signal You're Chasing Doesn't Mean What You Think It Means

Partner Lead Distribution sales play — routing rules and SLA system for channel partnerships | It's Just Revenue

Motion PlayTop of FunnelExpertOutbound & Prospecting

Partner Lead Distribution & SLA System: Why Your Routing Rules Don't Matter Until You Fix the Currency

LAER Objection Handling Model sales play — empathy-based objection resolution framework | It's Just Revenue

Lead to OpportunityMediumMid-MarketSales Qualification FrameworksFramework Play

LAER Objection Handling Model: Why Empathy You Have to Fake Isn't Empathy at All

Account-Based Social Engagement sales play — signal-based social selling framework | It's Just Revenue

MediumAccount Strategy

Account-Based Social Engagement Play: When Systematic Authenticity Becomes the New Cold Email

M&A Integration Window sales play — motion for capturing post-merger vendor decisions | It's Just Revenue

Discovery & DiagnosisMotion PlayExpert

The M&A Integration Window: How to Sell Into Chaos Without Becoming Part of It

Renewal Negotiation Play sales play — framework for saving at-risk accounts through value proof | It's Just Revenue

NegotiationExpertPost-Sale & ExpansionFramework Play

Renewal Negotiation Play: Stop Defending Price and Start Proving Value

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